Senior Marketing & Growth Specialist
You’re not just building our brand. You’re building the knowledge leader in the energy transition!
About Covolt
Smart energy deserves smart people.
Covolt is a fast-growing and innovative organization in the energy transition sector. We develop smart energy solutions that enable organizations to optimize their energy consumption and actively contribute to a more sustainable and flexible energy system.
While our technology creates value for customers every day, we believe that strong growth starts with a powerful brand, clear communication, and relevant customer interactions. That’s why we’re investing heavily in marketing, positioning, thought leadership, and commercial growth.
To further accelerate our growth, we are looking for a Senior Marketing & Growth Specialist who can seamlessly combine strategy, creativity, data, and technology.
About the Senior Marketing & Growth Specialist role at Covolt
You'll make sure the market can't ignore Covolt.
As a Senior Marketing & Growth Specialist, you’ll be responsible for developing, executing, and optimizing marketing activities that directly contribute to Covolt’s visibility, positioning, and commercial growth.
You combine strategic insight with a hands-on mindset and move effortlessly between brand development, content creation, lead generation, performance marketing, and commercial activation. You understand how modern B2B marketing works and use data, technology, and AI to continuously identify and capitalize on new growth opportunities.
You don’t think in terms of isolated campaigns, but rather in terms of customer journeys, funnels, and conversions. You analyze performance, set up experiments, optimize campaigns, and translate insights into concrete actions that contribute to greater reach, higher engagement, and better commercial results.
In addition, you’ll play a key role in strengthening Covolt’s position as a thought leader in the energy transition. You’ll ensure that our knowledge, expertise, and innovations are visible to the right target audiences and support colleagues in leveraging social selling and personal visibility.
You’ll serve as a key strategic partner for Sales, Management, and external partners and actively contribute to the further professionalization of marketing within a rapidly growing organization.
Example of a situation
You see opportunities where others see only communication.
Covolt is introducing a new solution that enables companies to utilize their energy assets more intelligently in the energy market. The technology is innovative, but still unfamiliar to many customers.
Instead of rolling out a campaign right away, you’ll first seek out the right insights. You’ll speak with Sales, analyze customer inquiries, research market trends, and identify the key target audiences.
You’ll discover that different customer groups each have distinct information needs. While technical decision-makers require in-depth technical content, executives are primarily interested in insights into return on investment, risks, and strategic benefits.
Based on these insights, you’ll develop an integrated marketing and growth strategy. You build a sales funnel, develop thought leadership content, set up targeted campaigns, and leverage various channels to guide prospects through the customer journey.
Throughout the campaign, you continuously monitor performance. You conduct A/B tests, analyze data, optimize conversions, and use AI tools to make processes smarter and more efficient.
This ensures that marketing is not only visible but also directly contributes to brand awareness, lead generation, and commercial growth.
What does the job actually entail?
You bring together strategy, creativity, and growth.
Marketing & Growth
- Developing and implementing marketing campaigns, both online and offline.
- Translating business objectives into effective marketing and growth strategies.
- Setting up, managing, and optimizing marketing funnels focused on lead generation and
- Continuously improving campaigns, customer journeys, and conversions based on data.
- Developing scalable marketing processes that contribute to sustainable growth.
Performance Marketing & Optimization
- Analyzing campaign performance, marketing data, and commercial results.
- Designing and conducting experiments and A/B tests.
- Identifying opportunities for improvement within the customer journey.
- Working with CRM, marketing, and analytics tools to generate insights.
- Using AI tools and automation to make marketing smarter, faster, and more scalable.
- Translating data into concrete recommendations for further growth and optimization.
Content, Positioning & Thought Leadership
- Developing and coordinating high-quality content for various target audiences.
- Writing blogs, customer case studies, newsletters, presentations, and marketing materials.
- Developing thought leadership content that positions Covolt as a thought leader in the energy transition.
- Translating technical and complex information into clear, customer-focused communication.
- Implement content repurposing by strategically reusing content across different channels, target audiences, and formats.
- Ensuring consistency in brand identity, corporate style, and tone of voice across all communications.
SEO & Digital Visibility
- Develop and optimize SEO strategies to increase Covolt's online visibility.
- Monitoring search behavior, market trends, and content performance.
- Optimizing website content and digital customer journeys.
- Strengthening Covolt's online authority and search visibility.
Social Selling & Employer Branding
- Supporting the Sales team in implementing social selling.
- Increasing the visibility of experts and colleagues within Covolt.
- Provide advice on personal branding and professional online presence
- Creating content that supports commercial conversations and builds trust.
Events & Stakeholder Management
- Organizing and coordinating trade shows, events, and customer meetings.
- Managing external agencies for content, design, and campaign development.
- Work closely with Sales, Management, and other internal stakeholders.
- Aligning campaigns and content with business objectives and customer needs.
- Monitoring schedules, budgets, and the progress of marketing activities.
Customer Insights & Market Research
- Initiating and overseeing customer surveys.
- Gathering insights into customer needs and customer satisfaction.
- Translating research findings into improvements in marketing and communication strategies.
- Identifying market developments, trends, and innovations within the field.
Knowledge Sharing & Development
- Sharing knowledge and expertise with junior and mid-level colleagues.
- Coaching and mentoring colleagues within the field.
- Contribute to the continued professionalization of marketing within Covolt.
This challenge is a good fit if you have the following qualities:
For you, growth begins with insight, experimentation, and action.
You don't think in terms of individual campaigns, but in terms of customer journeys, conversions, and commercial impact. You understand how prospects move through a funnel and use data to optimize every step.
You’re constantly experimenting. You set up A/B tests, analyze results, and translate insights into concrete improvements. You combine creativity with a strong focus on performance and know exactly which activities drive growth.
You understand how AI is transforming the field of marketing and use new technologies to make processes smarter, faster, and more scalable.
You understand how thought leadership works within a complex B2B market. You translate technical knowledge into valuable content that builds trust, showcases expertise, and creates business opportunities.
You don’t view content as a one-time communication, but as a strategic asset. You reuse and distribute content strategically across various channels, target audiences, and stages of the customer journey.
You understand the power of social selling and help colleagues showcase their expertise. In doing so, you not only strengthen the Covolt brand, but also boost the personal visibility of the people behind the brand.
You take the initiative, think like an entrepreneur, and feel at home in an environment where speed, ownership, and results are key.
In addition, you have:
- A college or university level of work and thinking, preferably in Marketing, Communication, Business Economics, or a related field.
- At least 7 years of experience in B2B marketing, growth marketing, or demand generation.
- Experience with funnel management, lead generation, and conversion optimization.
- Proven experience with experimentation, A/B testing, and data-driven optimization.
- Extensive knowledge of social media, content marketing, and email marketing.
- Knowledge of SEO, content strategies, and digital growth strategies.
- Experience with CRM systems, marketing automation, and marketing platforms.
- Experience with AI tools and the application of AI within marketing processes.
- Experience with stakeholder management and project-based work.
- Strong analytical skills and a data-driven approach.
- Excellent communication skills in Dutch and English.
- Experience in technology, software, energy, or another innovative B2B environment is a plus.
Your Impact
At Covolt, marketing isn't just about reach—it's about results.
- You will increase Covolt's visibility in a rapidly growing market.
- You will strengthen our brand position and commercial clout.
- You build scalable marketing funnels that contribute to lead generation and revenue growth.
- You use AI, data, and automation to make marketing smarter and more effective.
- You position Covolt as a thought leader in the energy transition.
- You’ll help experts at Covolt showcase their expertise through content and social selling.
- You foster a culture of experimentation, learning, and continuous improvement.
- You'll help Covolt grow into the leading authority in the field of smart energy solutions and flexibility.
What do we offer you?
Freedom, responsibility, and the opportunity to make an impact.
At Covolt, you’ll have the opportunity to make a significant contribution to an organization that is rapidly evolving and playing an active role in the energy transition.
- A key role within a fast-growing and ambitious organization.
- A direct contribution to the energy transition.
- Plenty of room for personal initiative and entrepreneurship.
- Career advancement opportunities in line with Covolt's growth.
- Flexibility in hybrid work.
- Access to training, educational courses, and development programs.
- A competitive salary with attractive benefits.
- 27 vacation days (based on full-time employment).
- An extra day off on your birthday.
- 8% vacation allowance.
- Personal retirement and financial plan.
- Company laptop.
- A casual yet ambitious work environment.
- Friday afternoon get-togethers and regular team events.
Working at Covolt
Grow along with the energy transition.
Covolt is building a future-proof energy system that brings together data, technology, and flexibility. We believe in transparency, independence, proactivity, and innovation as the foundation for sustainable growth.
Together, we are not only building a future-proof energy system, but also strengthening Covolt’s position as the leading authority in the energy transition.
In this context, as a Senior Marketing & Growth Specialist, you’ll play a key role in strengthening our brand, increasing our visibility, and driving commercial growth.
So, will you be the new Senior Marketing & Growth Specialist at Covolt?
Are you ready to make an impact within an ambitious, innovative, and fast-growing organization?We look forward to hearing from you!
Questions about this job opening? Email or call: recruitment-nl@covolt.eu or +31 6 468 21 858.
Our Core Values
Transparent
We provide continuous insight into performance, actions, and returns via our application and clear monthly reports. That way, you always know where you stand.
Independent
Our systems operate independently of energy suppliers, brands, and manufacturers. We always advise and guide you in the best interests of your situation.
Proactive
We are not waiting around. Through smart data, new connections, access to new markets, and active management, we are continuously responding to changes in the energy system.
Innovative
Our Covolt Horizon platform goes beyond standard installation software. We combine data, monitoring, and control to make energy installations work smarter so that you get the most out of them.
